Amazon Partners With Goldman Sachs On Small Business Credit Lines

TOPLINE Amazon will introduce a replacement credit line for the U.S. merchants on its platform in partnership with Goldman Sachs, in step with a CNBC report—it's the company's first collaboration with an out of doors underwriter, and it's Goldman Sachs’ latest push into mainstream consumer lending.


  • Small business sellers who sell using Amazon’s platform will “soon” receive an invite to use for credit lines up to $1 million through Marcus, Goldman’s consumer banking arm, CNBC reports.
  • The charge account credit lines will include fixed interest rates between 6.99% and 20.99%.
  • CNBC reports that the project—codenamed “Augusta” within the investment bank—has been in development for 2 years and can dramatically expand Amazon’s existing small business lending program.
  • Amazon had reportedly considered creating an internet lending marketplace during which Goldman would are one amongst many competing lenders, but ultimately scrapped the thought and opted to figure exclusively with Goldman.


This is the newest in a very series of expansions for Goldman Sachs, which has been bulking up

its consumer lending products (it offers personal loans and high yield checking accounts through Marcus) further as building out a strong network of corporate partnerships. When Goldman Sachs unveiled its Marcus personal lending and savings platform in 2016, the move was hailed because of the investment bank's push into a far less glamorous corner of finance. Goldman then merged Marcus with its investment management business, and also the division reached $60 billion in deposits in January. together with deals with Intuit and AARP, Goldman has also partnered with Apple on a brand new MasterCard last year and launched a consumer credit business with Jetblue in April. Amazon established its own dedicated lending unit for sellers on its platform in 2012, and in 2018 partnered with Bank of America because the program began to stall.