How Kind: Snack Bar Illuminates NYC Skyline In Tribute To Pride

Kind Snacks Tribute to Pride light display in New York, N.Y.-KIND SNACKS

The Lower Manhattan skyline will illumine Saturday night within the colors of the normal Pride rainbow, in an illuminated tribute to the LGBTQ community and its 50 years of advocacy.

The rainbow light installation in the big apple City’s West Village, adjacent to the historic Stonewall Inn where a riot ensued 51 years ago, isn't the brainchild of an activist organization or administrative body.

It is the work of Kind Snacks, the corporate that’s more well-known for its bars stuffed with a combination of nuts, a range of fruits and spices, honey and sometimes chocolate.

In a statement on a live stream website, founded to display the rainbow lights all round the world, Kind announced this installation is an element of its Snack and provides Back Project, which matches on despite the pandemic postponing most LGBTQ Pride celebrations.

“Although Pride events round the world are canceled, we still recognize the importance of this movement and remember its first trailblazers, many of whom were transgender people of color. We illuminate the sky and pay tribute to people who have marched to bring us justice while we continue the battle today.”
The display are going to be illuminated starting at 9:30 p.m. EDT through 4 a.m. Sunday. The live stream starts at 10 p.m. EDT.

Kind rainbow light display in New York City.-KIND SNACKS/TOM LEW


In addition to lighting up the sky with a rainbow, the corporate is donating 100% of its income of the KIND® PRIDE bar to the Ali Forney Center, the most important non-profit organization providing shelter and healthcare services to homeless LGBTQ+ youths in ny City. Kind says it’s capping the donation at $50K.

“There has never been a more critical time for people to recollect how Pride all began,” said Alexander Roque, president and executive of the Ali Forney Center. “About 90% of the homeless LGBTQ youth we serve are people of color. The rights our youth have today are due to people, who looked similar to them, protested and marched. We’re proud to partner with Kind and hope we will bring more awareness during this revolutionary time.”

In the recent decision by the U.S. Supreme Court guaranteeing protections from discrimination for gay and transgender workers, Kind Snacks was one in all quite 200 companies that filed an amicus brief, in favor of plaintiffs Aimee Stephens, Gerald Bostock and Donald Zarda.